Branding

Tori Hartman is a best-selling author, Youtube star, and educator. She provides readings, courses, and books to listen to your intuition and find peace. Tori came to me to help with her rebrand to create a modern, vibrant, and fluid look for her brand. Color identity became a focal point as we developed her brand based on the chakra color scheme. The brand book covers Verbal Identity, Visual Identity, Imagery, and Products.

I revamped Tori’s Logo based on her popular saying “let’s gather around the campfire.” Those who watch her popular YouTube channel know this phrase and hear it often. It became the logo, with her primary colors Yellow, Orange, and Red. Large watercolor marks and illustrative dancing stars can be seen throughout her brand. These items represent fluidity and change with her guidance.

Identifying the primary and secondary color palette became extremely important to her brand. Each color represented a chakra: red, orange, and yellow are used for basic content, blue is used information on Tori, and brown is used for text. Secondary colors are used to identity courses.

Tori’s brand guide was a big success and has now been passed to her designers to help recreate her website and courses. The team was extremely excited to have the colors identified to help with cohesive branding.

Branding

For Jennifer Dawn Counseling, I have created multiple one page brand guidelines for many small companies looking for a refresh. This simple and easy to read brand guide provides a new logo, color palette, fonts, and mood board.